If you (if you’re a guy) or your guy isn’t the type to send the amazing good morning texts, cool. Own it. But if he blatantly ignores doing it, but clearly makes an effort with every female on every other form of social media, he is an ass. And I think it directly reflects how little he cares about you. He is blatantly putting others before you. Boys are assholes, man. Males as a whole are self-seeking jerks.